When my wife first created Mini-Play Makeup, my comments were, “that’s stupid, I don’t get it.”  She patted my cheek and said patronizing such as… “it’s ok” or “I don’t expect something this complex to be understood by you at this point.”  Well, I didn’t get it for a long time.  However, I started seeing small things, such as how the other little girls always wanted to play with my daughter’s kids play makeup kit,  when they were over playing (especially the roll-on lip gloss and either finger nail polish.  When the big ah ha came, was one day while we were at a wedding reception and I was observing my kids talking to a woman I didn’t know.  I have always encouraged them to be cautious with strangers so I slowly approached to listen to the conversation, trying not to be the freaked out dad I wanted to hear the conversation but not kill it unless it was dangerous… the woman appeared fairly harmless.  She asked them many questions about what they like to do and favorite activities etc… at one point she asked who their mother was, her response surprised me.  She said, “oh, I know your mom,  she is a genius… she invented the greatest idea I’ve ever heard of with that kids play makeup of hers.   Hmm,,, and all this time I had been thinking it was stupid. 

Mothers and grandmothers understand the value of mess free pretend makeup for kids.

I didn’t realize that it was Kids non toxic play makeup… I didn’t realize that that really mattered to people.  Since then I have seen numerous customers inquire about the nature of this kids play makeup.   Is it non-toxic?  Is it non hypoallergenic?   Which made me wonder…. “What the heck is hypoallergenic anyway?”   One of the other benefits, besides being completely mess free makeup, is that it is non hypoallergenic.  Oh, and apparently, that’s important to a lot of mothers.

My daughter happens to have a really great group of girl friends and they all think they are princesses. In fact, at church, it was an all-girl primary class until a year ago a boy moved in—heaven forbid. The girls were in an uproar until the teacher explained to them that their “prince” had arrived. Needless to say, we are having a princess party complete with little girls’ makeup fun! I’m most excited about the mess-free makeup factor and the children's clutch-purse kit will make the perfect party favor.

Little Girls Love Makeup and Mini-Play Makeup is Mess-Free!

If there is one thing I understand about little girls is that they love makeup! It’s so rewarding to see my daughter’s friends light up whenever they see the pretend makeup my daughter carries around. This reinforces to me that “It’s a good thing”—if I might borrow a quip from Martha Stewart! And they don’t care at all that it’s pretend makeup. Just like the pretend food they cook with - it completely stokes their imagination. They play with the pretend makeup for hours and since it’s 100% mess-free, I’m 100% worry free. It’s amazing how liberating little girls’ makeup time can be when you aren’t hovering to protect your furniture, carpets or anything else that falls victim to the “real” stuff.

Alas, the party will go on in a couple of weeks. There certainly will be plenty of girly-girl things to do. I can just hear the high-pitched squeals of eight little girls dressed up in their frilly dress up scurrying to find a little corner of the bathroom mirror to put on their princess face with their little girls’ makeup. Clutch in hand, brushes unleashed, and little girls nail polish uncapped—they only have until 12:00 - PM that is. Let the party begin!

That’s not just a clever lyric from an Eric Clapton song, but also the apparent bylaws that my daughter lives by.  Unless, of course, she is accusing her brother of hitting her--then, it’s always on purpose.  However, when she hits him, it’s always an “accident” because she was just “pretending”.   

But, I digress.  In a child’s world, the art of pretending is fast becoming a lost art.  Studies show that we have structured our kids’ time so much, that they are beginning to lose the ability to use their imaginations.  A very concerning situation indeed.   Psychology studies also show that children at 3 years old have tremendous imaginations, but only 4 short years later, the same studies show that we have somehow removed the bulk of that imagination from them.  They conclude it is through the process of parents telling them “no” and “don’t.”   We usually do that to protect them or because we’re tired, but if we are not careful, between structuring their time too tightly and stifling their experimentation, we can suck the pretend right out of them. 

So, what is to be done?  We all want the best for our children.  Our motives are pure--for the most part.  We all get tired.  We all want to develop our kids.  Perhaps we’re overdoing it?  Those same studies suggest that kid’s need time to pretend in an unstructured manner.  They need to see the images in the clouds as they roll by.  They need to be able to smell that imaginary bread baking.  They need to wear mom’s shoes and prance around in front of the mirror.  They need to have that serious chat with their imaginary husband.  And, in our case, they need to pretend putting on makeup.  The kind of makeup that allows total freedom of imagination and the reality of zero mess!

Why is this type of play so critical? To ensure they maintain that healthy imagination that is so vital to healthy adult life later on.

I certainly understand where she is coming from.   One of my  motivations for creating pretend makeup was to avoid the mess that is created when my daughter attempted to apply the real thing.  It’s natural for our daughters to want to grow up and be like their mothers, at least prior to their teen years, and one of the ways they do that is in copying what they see us do.  Dressing in her clothes, putting on her shoes and walking around the house with that silly smile and swagger. 
Pretending at applying makeup is no different.  The risk of mess and damage to furniture is a bit higher when it comes to applying makeup when you are aged 3 to 10… Which is precisely why we made our play makeup out of materials that look and feel like the real thing, but are not real.  It allows our daughters to not grow up too quickly while enabling them to mimic their moms in a safe, clean and repeatable way.  She get’s to pretend, mom get’s to not be concerned about a mess.  It’s win-win.

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Last updated June 2010.

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Mini-Play Makeup® Gives Countless Hours of Fun, with No Mess for Anyone!

This is exactly what I have been looking for for two years! My girls love it!  -S. Cambell

Absolutely Amazing Product!  -Julie H.

My daughter thinks it’s real, now she can stop playing with my makeup.  -Angie N.

Has Your Daughter Ever Done Something Like This?

Mini-Play Makeup® is makeup for kids that was created by a stay-at-home mom that wanted to give her only daughter a realistic play-makeup experience.  But more importantly, a makeup experience that wouldn't destroy furniture, carpets or clothing, and be believable enough to keep her from getting into her own makeup.  When she couldn't find any fake makeup that was realistic enough to convince her daughter it was real, she decided to create her own.  After nine months of research and experimentation, Mini-Play Makeup® was born.

You and Your Child will Love Mess-Free Makeup!

"I wanted a pretend makeup kit that my daughter could play with without me worrying about her getting it all over the place!  I love that she can mimic me putting on makeup and yet there’s not a thing to wash off her face.  It's 100% mess-free makeup!  One of the greatest things about this toy makeup is that it is so realistic, my daughter no longer gets into my makeup.  Mini-Play Makeup® is a gift to my daughter as well as yours--creating real-life play for her and peace of mind for you!  I hope the little girl in your life enjoys it as much as mine has."

Heidi Miller, Owner/Creator

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                                                           23 W. 200 S.
                                                             Burley, ID 83318

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Burley, ID   83318

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